The Friendship Box NFT

Introducing, the first-ever Coca-Cola NFT loot box

Introducing our first ever Coca-Cola NFTs

Auctioned as a single lot, our first digital collectibles re-imagine some of Coca-Cola’s iconic assets for the metaverse, with each NFT inspired by shared moments of friendship.

Inspired by video-game loot boxes, the Friendship Box is packed full of four dynamic and rare 1-of-1 NFTs plus more hidden surprises that will only be revealed when opened.

What's Inside

The Coca-Cola Bubble Jacket Wearable


A 1-of-1 futuristic take on the classic delivery uniform. It includes a unique 1-of-1 unlockable version that can be worn in Decentraland.

The Coca-Cola Friendship Card


Refreshes 1948 artwork used in a set of Coca-Cola trading cards from the 1990s symbolizing friendship and refreshment. The metaverse-influenced iteration of the cards add motion, light and 3D features.

The Coca-Cola Sound Visualizer


Capture the experience of sharing a Coca-Cola using instantly recognizable audio cues: the pop of a bottle opening, the sound of a beverage being poured over ice, the unmistakeable fizz and that first refreshing taste.

The Coca-Cola Vintage Cooler


Reimagining Coca-Cola’s highly collectible 1956 retro vending machines for the metaverse.

Physical Coca-Cola Cooler

This just in! In honor of International Friendship Day, Coca-Cola is revealing that the winning bidder will also receive an in-real-life Coca-Cola refrigerator. The retro, made-in-Italy SMEG FAB28—which officially hits the market in November—will be fully stocked with ice-cold Coca-Cola to share with friends.

+ More!

Additional unique and valuable hidden surprises will only be revealed when auction is won and the Coca-Cola Friendship Loot Box is opened!

Learn More

Tafi & Champion
NFT Launch

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Bringing Athletic Apparel to the Digital Realm

Love Champion IRL? Showcase that swag online with your very own limited edition Champion NFTs. These exclusive items bring cutting edge technology and impressive art to a worldwide audience, and the wide variety of Champion assets will take your digital game to a whole new level. Don’t miss the unlockables available with many of the NFTs.

Champion and Tafi have also dropped the 2021 Spring Collection on the Samsung AR emoji platform. So you can get your branded slides, sweatshirts, tees, joggers, and more here!

What's an NFT

  • What NFT stands for

    NFT stands for Non-fungible Token, meaning each piece is unique and has its own value, so no two NFTs are the same. NFTs can represent digital files such as art, audio, video, and other forms of creative expression.

  • How NFTs work

    An NFT is a unit stored on a blockchain which represents a unique digital asset, but unlike cryptocurrencies such as Bitcoin, NFTs are not mutually interchangeable because they are unique.

  • What it all means

    If you’re an artist, there is a new way for you to get your art into the (digital) world and potentially make money. If you are a buyer, NFTs are another way to support artists, start a collection, and participate in a rapidly growing market.

Learn About NFTs

Bitski Champion NFTs

Pay with a credit card instead of just Cryptocurrency! Bitski also uses less energy than traditional NFT marketplaces, by waiting to mint NFTs until purchase and allowing credit card purchases, making it more environmentally friendly.

OpenSea Champion NFTs for Sale

Buy with Ethereum on Opensea - A peer-to-peer marketplace for rare digital items and crypto collectibles.

OpenSea Champion NFTs for Auction

The owner of these NFTs on April 14th, 2021 will each be eligible to receive a one-of-a-kind Champion Reverse Weave® sweatshirt with their NFT printed on the front.

For support or to get information about your unlockables, please contact [email protected]